Bianca Ingrosso, is one of Sweden’s most successful influencers. On Instagram, where she has 1.3 million followers, she shares everything from family to work. You can also see a lot of luxurious restaurant visits and shopping.
It happens that followers react to her luxurious lifestyle and when she recently posted a picture of her latest cut, some followers reacted strongly.
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Shopping for staggering sums
Influencer and entrepreneur Bianca Ingrosso has had a rocket career to say the least. Her career really took off when she founded the make-up brand CAIA Cosmetics, which would later make her financially independent.
The make-up brand was launched in 2018 and was founded together with Vanessa Lindblad, Mikael Snabb and Jesper Matsch. Two years later, in 2020, parts of the company were sold to the venture capital company Verdane. The party ended with a profit of SEK 202 million for Bianca Ingrosso.
With that money in the wallet, it’s no wonder that the influencer indulges in shopping. When she was a guest on the podcast “No Beige Moms” 2022, she was asked if she shops for more than SEK 100,000 a month. Then she replied like this:
– It can absolutely happen. It’s up and down.
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Luxury purchase is mocked by the followers
In an Instagram post, Bianca Ingrosso shows off two Saint Lauren brand bags worth 2,620 euros each. This corresponds to almost 30,000 Swedish kronor. In another picture in the post, she also shows a bag from Dior, but the contents of the bag are not revealed to the followers.
The luxurious shopping has caused the followers to react.
Here were some reactions:
“The wonderful shopping feeling lasts maybe five minutes and after that you are depressed again.”
“Therapy shopping. Sad.”
“How about practicing a little quiet luxury. It’s stylish and tasteful.”
“Life is not about buying things. You don’t know what real life, happy life, is. Sad.”
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