It was during the Concorso d’Eleganza Villa d’Este car event that BMW presented the new Concept Skytop in front of a whole horde of journalists and customers.
The BMW Concept Skytop is a two-seater GT wagon in cabriolet design.
The premiere took place at the famous Villa d’Este and was presented by Adrian van Hooydonk, head of design at the BMW Group which includes BMW, Mini, and Rolls-Royce.
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The Concept Skytop was shown to both the media and potential customers. (Photo: William Koitrand) Luxury for every penny
– The BMW Concept Skytop has a unique and exotic design, fully in line with the tradition of the Concorso d’Eleganza Villa d’Este, explained the Dutchman.
– It offers a combination of driving dynamics and elegance at the highest level, he continued.
Van Hooydonk assured the crowd that the car is very close to production, and at a customer event later in the weekend he said:
-If enough people here order the car, we will manufacture it.¨
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The car may become a reality. (Photo: BMW) Beautiful as few
The undersigned thinks the Concept Skytop is a design success. The exterior contains references from historical models in the style of the BMW Z8, which turns 25 this year.
The new BMW Concept Skytop is meant to be incredibly luxurious – which is why it was showcased at the Concorso d’Eleganza – considered by many to be the most exclusive automotive event in the world. The car is very reminiscent of the outgoing generation 8 series.
Under the hood sits a V8, more precisely “the most powerful V8 engine from BMW”, which at the time of writing is a 4.4-liter V8 with 625 horsepower.
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In terms of design, BMW has flirted with the past. (Photo: BMW)BMW invests in enormous luxury
The Concorso d’Eleganza Villa d’Este takes place annually and is used by the BMW Group to showcase the latest in luxury. The German group usually invites its most prominent and exclusive customers for a fast-paced weekend filled with billion-dollar cars, community, and endless luxury.
BMW’s brand strategy is currently to balance tradition with innovation and while they are looking towards alternative fuels in the form of electricity and hydrogen, they are at least as focused on showing off their heritage.
The BMW Concept Skytop shows that the Germans are indeed nostalgic, despite a continued large investment in electrification and innovation.
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