Beauty innovation: what if you switched to deodorant in… wood?

Beauty innovation what if you switched to deodorant in… wood

  • News
  • Posted on 05/19/2021

    2 min read

    Beauty is gradually going green with the desire to offer natural and transparent cosmetics, but also to reduce all kinds of waste. In any case, this is the objective set by Maxime Debald, of the Bleu Vert company, with a zero waste deodorant, Bôstick, whose wooden applicator and refills allow it to be guaranteed… for life.

    Each week its beauty innovation, and let it be said, those of the moment are most often ethical, responsible and economical. The goal? Zero waste. If some consumers have chosen to sort their bathroom, preferring to do without certain cosmetics, some products seem essential. This is the case with deodorant, which is difficult to do without – some have taken the risk… in vain. As a result, in recent months we have seen a plethora of natural, organic, refillable (although still plastic) products appear, but it is a French company that is now doing well with a wooden deodorant.

    A deodorant guaranteed for life

    No more plastic, Bôstick deodorant is distinguished by its applicator that will accompany you throughout your life because it is made of beech wood. This is accompanied by a refill, solid of course, which, once at the end of its life, is simply changed. Beyond zero waste, which was one of the objectives of this initiative, there is also a question of transparency since the deodorant contains only eight ingredients.

    Unlike some cosmetics, which display extended formulas, Bôstick contains only eight ingredients, 72% of which are certified organic. Baking soda, which is part of many of our grandma’s recipes, was chosen for its antibacterial action and ability to neutralize odors, while diatomaceous earth is considered a natural absorbent. The duo is completed with organic coconut oil, organic shea butter, organic sunflower oil, or the natural fragrance of Grasse. Because these deodorants are available in three distinct fragrances: pomegranate blossom, almond milk, and bamboo sap.

    Made in France in the spotlight

    For the design of the applicator, preference was given to wood from sustainably managed French forests, while the molds were made in Indre-et-Loire. As such, it is to a French wood turner that the brand owes the cylindrical shape of its deodorant, which it itself qualifies as a design object.

    Launched last January, the pre-sale campaign on Ulule, which met with great success (3,431 pre-sales out of a target of 200), testifies to the enthusiasm of the French for more sustainable and ethical cosmetics. It remains to be seen whether this new generation deodorant keeps all of its promises.