A hot trend with American icons, the Barbiecore style is a hit. Margot Robbie, Ryan Gosling, Hailey Bieber… All of them adopted this original pink look, when the film “Barbie” arrived in theaters on July 19, 2023.
Seen on all the girls in vogue for a few months, the aesthetic barbiecore has conquered the dressing room of fashionistas. The tinted silhouettes of pinkthe clothes super girly and the peroxide blonde wigs flow like water, straight out of the Barbie© universe. It is impossible to miss this movement which is gaining momentum, popularized by Margot Robbiemovie star Barbie directed by Greta Gerwig, released in theaters on Wednesday July 19, 2023. And the young woman is not the only one to stick perfectly to the theme; Ryan Gosling, who embodies Ken, is just as convincing!
It’s simple, to adopt the Barbiecore style to perfection, just follow the example of the tandem. first rule, never do things by halves. Like when the actress improvises as a cowgirl in a pink ensemble consisting of a sleeveless jacket and elephant-legged pants adorned with little stars. For his part, the actor prefers a black and white fringed jacket, with a pink bandana around his neck that matches that of his partner.
second rule, don’t skimp on pink and flashy colors. You just have to see: during an outing on rollerblades for the filming of the film, the interpreter of Barbie dares the leotard superimposed on the pink cyclist. A sportswear style from the 80s that she accessorizes with a matching visor and yellow elbow and knee protectors. Totally coordinated with his sidekick, Ryan Gosling opted for a sleeveless jacket and pink shorts, with a fluorescent banana at the waist. Flashy.
These stars also see life in pink
In their own way, celebrities have all, little by little, appropriated this aesthetic. On the red carpets, at social events, and even on social networks, the pink Barbie© is everywhere. Hailey Bieber tried the trend herself, posting several snaps on her Instagram account. Perched high on her white platform ankle boots Naked Wolfthe American model strikes a pose in a mini corset dress Versacewhich she accompanied with a layering of gold and silver necklaces from Tiffany & Co.. At the pinnacle of glamour, Hailey Bieber has nothing to envy to the doll from the Mattel brand.
On his side, Margot Robbie transformed each of his appearances at film premieres Barbie in an unforgettable fashion moment. Her outfits, clearly inspired by Mattel doll, were a clever mix of sequins, satin, mini dresses and cupcake pink. Attention, the excess of sugar is sometimes disgusting.
How to create the perfect Barbie look?
The brands have all smelled the right vein and imagined collaborations with Barbie in honor of the release of the film. watches at Fossilgirly clothes at Boohoobubblegum lingerie at Undiztwo fuchsia pop-up stores and an exclusive collection at Zara… In these collections, we find a jumble of rings that tell the time, pastel jogging pants, belts with charms, dresses with a gingham print… The blonde doll’s wardrobe is sometimes reproduced almost identicallywhen not revisited to fit 2023 codes.
One question remains: will these clothes be worn in real life, once everyone has seen the film? Barbie ? This avalanche of pink should stop as soon as the school year starts. The Tagwalk search engine has recorded a decrease of 32% catwalk silhouettes tagged with the keyword “pink” in fall-winter 2023-2024 compared to the previous season. Not sure… But if you really want to turn into a Barbie girl for a summer, maybe it’s better to rummage through your closet in search of a fuchsia dress or pop sunglasses than we already have. And avoid consuming clothes that won’t stand the test of time. Because a life in plastic is nothing fantastic.