(Tiper Stock Exchange) – Banca Ifisa group active in specialty finance and listed on Euronext STAR Milan, strengthen the value of your brand and climb six places in the ranking “Top 500 Banking Brands” written by The Banker (Financial Times Group), which she entered for the first time in 2022.
According to the analysis conducted by Brand Finance and published by the British financial magazine, the economic value of the Banca Ifis brand grown by 47% since the rebranding operation, which occurred in September 2019, and by 15% in the last twelve months. Furthermore, in 2022, the challenger bank chaired by Ernesto Furstenberg Fassio climbed new positions in the prestigious ranking which includes the most important international banking institutions, going from 488th to 482nd position.
“In the last twelve months we have further consolidated the process of strengthening the Banca Ifis brand that began with the rebranding in September 2019 – declares Rosalba BenedictDirector of Communications, Marketing, Public Affairs and Sustainability of Banca Ifis – To do this, we have created new integrated communication projects designed to nurture the brand and communicate it to all our stakeholdersin particular to the small and medium-sized enterprises to which we address with our products and services”.
“Having climbed further positions in the “Top 500 Banking Brands” ranking confirms the effectiveness of a path that this year will be enriched by new activities and projects related to the 40th anniversary celebration since the foundation of the Bank.
For the positioning of Banca Ifis, in addition to investments in marketing, advertising and sponsorships, initiatives on the front of sustainabilityespecially for the social dimension. In 2022, Banca Ifis launched Kaleidos, the Social Impact Lab which brings together all the initiatives carried out in favor of people, communities and territories.