Digital sales during the so-called Black Friday sale declined significantly this year compared to last year.
The longer sales periods Black Week and Black November also decreased in turnover. During the pandemic, e-commerce increased, but now that we are out in the shops again, it has decreased.
It was found when Prisjakt and Svea Bank sum up November’s internet trade up to today.
– It is tougher now, we will see reduced sales during the year, says Emma Lindgren, digital consumption expert Svea Bank.
Is it good or bad?
– The goal of the Riksbank raising the policy rate is to get us to consume less, so it indicates that what the Riksbank is doing is having an effect. But for the traders it has a negative effect, says Emma Lindgren.
Which items have increased the most during the Black Friday sale?
– You see that the life we live now, where there is a prepping culture, you prepare for possible crises by buying batteries and power plants, says Emma Lindgren.
In the player: Hear Emma Lindgren tell you more about which products sell best