Well over a hundred dissatisfied travelers have now told Aftonbladet about how SAS treated them.
The airline analyst Jacob Pedersen condemns the company’s actions.
– It’s worse than I thought if they treat their customers that way, he says.
Jacob Pedersen is an airline analyst and head of equity research at Sydbank. When he hears about how the SAS passengers have been treated, he is surprised.
– If it is the case that they reinstate planes that they have booked from customers from, it is a very good argument for all customers not to fly with SAS, it would be very bad news, he says.
Paints a gloomy picture
The company, like many other airlines, is having a very difficult time right now, and has canceled more than 4,000 departures. But to let customers pay the price, Jakob Pedersen opposes.
– It would not be healthy behavior for a company that claims to be close to its customers and claims to deliver quality to do so, as a member of Star Alliance. If this is how they treat their customers, they are in bigger trouble than I thought, he says.
Pedersen believes that SAS’s financial difficulties are due to the company having difficulty adapting and that they have historically had difficulty making money.
– SAS can not compete with other companies.
He does not think that SAS will last long if they do not start treating their customers better.
– SAS needs satisfied customers right now to survive, otherwise everything falls apart. The unions, the agreements, new capital. It may not be about weeks, but in around five quarters they will be in great need of capital, he says.