Autostrade per l’Italia returns to the “Florence of Children” initiative

Autostrade per lItalia returns to the Florence of Children initiative

(Finance) – Motorways for Italy returns to the Tuscan capital on the occasion of the new edition of “Florence of Children“, Starting today and a moment of socializing, relationship and comparison for children. The Company, which again this year is the main sponsor of the three days, will be present with a stand dedicated to road safety, in the cloister inside the Basilica of Santa Maria Novella on Saturdays and Sundays, from 10 to 13 and from 14 to 18.

“We have been supporting the Florence of Children for years with great pleasure, an event that allows us to dialogue with the younger generations and to sensitize them to correct behavior on the streets, on foot or by car with their parents” he says Matteo Marvogli, director of the Florence branch of ASPI. “Through the workshops we have installed at our stand, adults and children will be able to learn the best practices of the road, through fun and engaging paths”.

During the opening conference, today at 18:00 at Palazzo Vecchio, the Paralympic champion, gold medalist at the Tokyo Olympics and testimonial of Autostrade per l’Italia will be speaking. Amber Sabatini. “There are limits to be overcome, others to respect”, this is the claim of the recent communication campaign promoted by Autostrade per l’Italia in collaboration with State Policewhich sees the young athlete calling for compliance with the rules on roads and highways.

“The participation of Ambra Sabatini, Aspi’s face for road safety for the next three years, testifies once again the attention of our Group to the issue of prevention and the commitment to sensitize young people to good practices on the road and in highway. An athlete and above all a young woman who embodies the values ​​of determination, inclusion and responsibility, a model for the new generations “, says Isabella Holly, Head of Brand Strategy and Marketing at Autostrade per l’Italia. “The communication campaign launched in recent weeks is just one of the many initiatives launched by the Company in this sense”.
The “Florence of Children” provides a series of free initiatives organized by the Municipality of Florence and MUS.E, for all children and teenagers between the ages of 4 and 12. Qua la mano is the title of the 2022 edition.

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