Al’-Ula, a tourist city in northwestern Saudi Arabia, was already a partner of the team, which has both a men’s and a women’s branch. “A new name and a new look,” says owner Gerry Ryan of the cycling team, which was founded in 2012 as GreenEdge. The Australian team underwent several name changes in recent years due to sponsorship changes. Groenewegen (29) has been driving for the team since this year and gave his employer a stage victory in the Tour de France.