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In two weeks, “Black Friday”, the promotional operation which bludgeons prices, should kick off the race for Christmas gifts for many French people. A bargain hunt is all the more promising as consumers plan to be particularly generous this year.
In the wake of a recent study of the Yougov institutethe traditional analysis of the federation of e-commerce and distance selling (FEVAD) indicates generosity as the key word for these upcoming end-of-year holidays. Because the French plan to spend more than last year. Their budget actually jumped by 5.4% according to data from Toluna Harris Interactive. Concretely, they will spend 390 euros, knowing that the proportion of consumers on the lookout for good deals and promotions is in clear decline, of the order of six points. In short, there will be many gifts under the tree, as many as in 2023 and even more in certain households for three out of four French people.
Belonging to a generation that grew up with the idea that Christmas is synonymous with gifts, those under 35 appear to be the most generous. They will spend no less than 407 euros on average to spend the holidays. We’re talking about gifts as well as preparations. However, this does not prevent them from seizing opportunities like those of Black Friday. This “Black Friday” which traditionally follows Thanksgiving has established itself as a special time to fill Santa’s sack. All age categories combined, two thirds of French people have in fact planned to hunt for good prices on this occasion. A meeting which concerns both higher professions (72%) and the most modest households (74%). Beyond good deals, this habit is reminiscent of another: that of connecting to the Internet to start the race for gifts. 79% of French people will find one on the web. As for knowing the contents under the packaging, there are no real surprises: it will be toys (46%), beauty products and perfumes (35%), clothes or shoes (34%) and cultural products (33%).
This anticipation has revived the way we prepare for Christmas, thus establishing the end of November as the kickoff of the rush. Only 25% of French people think they will wait until the second or last week before Christmas to find their gifts. As for the last minute, this is no longer really a way of doing things, with only one consumer in ten going in search of the good idea before New Year’s Eve.
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