The new face of the UGG brand? The American singer Cher who embodies the new part of “Feel___”, the label’s campaign devoted to living legends.
New role for Cher. The Californian singer was cast by a brand born like her in California, to embody her latest campaign. Chosen by UGG, the cozy shoe brand created in 1978 in the United States by an Australian surfer, the artist becomes the face of “Feel___“, this campaign which pays homage each year to a living legend. And it must be said that with millions of albums sold in the world, an Oscar for his role in Moonlight (1987), two Golden Globes, an award for Best Actress at Cannes for her role in Mask (1985) and dozens of other awards gleaned over the course of his career, Cher posted a record that would make young Hollywood rookies look pale.
Like at home with Cher and UGG
The campaign, photographed by Neil Favila and filmed by Kauai Moliterno follows the singer in his daily life in Malibu. A session of cinema in the private room of his house in the company of her pretty cat Mala, a conversation on the phone with her mother, some confidences about its relationship with fashion… “I have style but I don’t know what it is and I don’t care too much about what it is“, she confides during the video. In short, a dive into the universe of Cher, at home, fitted with two pairs of UGGs, the Classic Mini and the Coquette. “Feeling strong and feeling good is very important to you. I am delighted to celebrate this state of mind with UGG because life is all about emotions and I find that this campaign demonstrates it well”, explains the artist. We couldn’t have said better.