Claudia Schiffer never misses an opportunity to confirm her status as a beauty icon. Recently, the German model made her mark again by appearing in the advertising campaign for a beauty brand popular with Gen Z.
No trend seems to escape her, Claudia Schiffer has proven for many years her mastery of both fashion and beauty trends. And his glory supermodel does not seem to have stopped at the 90s. The proof: at a height of 1.80 meters, the star was chosen as the new muse of this American beauty brand adored by young people. A wise choice to bridge several generations of beauty addicts.
Claudia Schiffer’s encounter with the world of beauty is not new. Since the 1990s, the model has multiplied campaigns with brands, becoming the face of numerous cosmetics brands such as L’Oréal Paris and Maybelline. Over the years, she has also launched makeup collections in collaboration with prestigious brands, where her influence on trends could be highlighted.
This October 7, 2024, it is the rising cosmetics label Rhode, founded by model Hailey Bieber, which has set its sights on the incendiary blonde. In several exceptional photos taken in black & white and a colorful video, we can see a smiling Claudia Schiffer posing with the barrier butter (intensive moisturizing balm), new product from the brand whose release is scheduled for October 28. All this, slipped into timeless pieces that bring out her pretty blonde locks, like a chunky anthracite knit sweater, an immaculate miniskirt or even a rock leather jacket. Very nourishing, this treatment promises to integrate perfectly into your nighttime routine, helping to strengthen the skin barrier and seal in hydration for 24 hours for healthier, plumper skin.
Launched in 2022, Rhode Beauty quickly won the hearts of many beauty fans. Favoring formulas that are hydrating and sufficiently complete for daily use. If it has until now been very popular with the younger generation, who regularly praise the brand via videos on TikTok and Instagram, it seems that Hailey Bieber, through this campaign, wanted to expand her clientele. Indeed, choosing Claudia Schiffer, a very identifiable model appreciated by several generations, is perhaps for her a way of universalizing Rhode, by showing that she is aimed at all women. For now, we can’t wait to discover the product in question, on October 28! Be on the lookout!