(Finance) – “We have always believed that the 3 thousand kilometers of motorway network along the Peninsula are a key element of accessibility, as well as a tool to accompany the traveler, in an innovative and personalized way, to the rediscovery of the country’s cultural, tourist and naturalistic heritage. . Consistent with the cardinal principles of the Aspi transformation plan, Wonders is innovation that enriches the travel experience of users and allows us to contribute to the enhancement of the beauties of the territories rich in art and culture that our network crosses. Platform that we will share. with local authorities, a showcase to promote cultural riches and stimulate travelers to discover its secrets, a source of knowledge for us at Aspi and for citizens “. This is what theCEO of Autostrade per l’Italia Roberto Tomasi on the occasion of the presentation – this morning at Palazzo Borromeo, seat of the Embassy of Italy to the Holy See – of “Wonders. Discover the Italy of wonders”, the new initiative of Autostrade per l’Italia that accompanies travelers in the rediscovery of the cultural, natural and food and wine heritage of our country.
Accompany travelers in the rediscovery of the cultural, natural and food and wine heritage of our country. An objective already pursued in recent years by Autostrade per l’Italia with the “You are in a wonderful country” initiative. What does the new “Wonders” project consist of?
“It is a relaunch of that initiative that is being multiplied today. We do not want to be just a one-way channel but we also want to receive contributions from travelers so that the journey is not just a journey from one place to another but a journey through the beauties of the country, art, culture, food. These are the elements that we want to enhance through this network that connects the North to the South of the country, the East to the West. In this new, huge platform, our customers they will be able to act as actors in the knowledge of the country “.
An initiative that relies on the support of various partners.
“We have important partners. The WWF for all the part linked to nature; the Touring Club, historical partner of Autostrade per l’Italia; and Unesco since we are the country with the largest number of sites. The goal, shared with the Ministry of Cultural Heritage, is to enhance our heritage by giving our users, in a simple way, the information they need to know the beauty of our country “.