As expected, Apple will hold its traditional back-to-school conference in early September, to present its new products, including the iPhone 16. But the date has been brought forward for an unusual reason.
Apple has officially announced that its next keynote will be held on Monday, September 9, 2024 at 7:00 p.m. Paris time. This choice of date comes as a bit of a surprise, as the Cupertino company usually holds this annual event on Tuesdays. The last-minute change is explained by a scheduling conflict with the American presidential debate between Donald Trump and Kamala Harris, scheduled for September 10, the date initially mentioned by some observers for Apple’s conference. By moving its event forward by one day, Apple hopes to capture the attention of the media and its fans.
This year’s tagline, “It’s Glowtime,” promises a look into the future, highlighting artificial intelligence and other technological innovations. Despite the unusual change of date, the September 9 keynote is shaping up to be one of Apple’s biggest events of the year. With expected announcements around the iPhone 16, Apple Watch Series 10, and potential new versions of AirPods,
As always, the event will take place partly in person at Apple Park in Cupertino, where a few privileged people will be invited by Apple, but also online. No need to be one of these VIPs to attend: everything will be broadcast live in streaming on the Internet, on the Apple website and on YouTube, with, as always, French subtitles.
Apple Keynote 2024: iPhone 16, Apple Watch, AirPods and Apple Intelligence
As expected, the iPhone 16 will be the center of attention. Although its exterior design should not mark a major break from the iPhone 15, it is inside that the evolution will be felt. The iPhone 16 will be equipped with the A18 chip and 8 GB of RAM, promising great performance, particularly in terms of artificial intelligence thanks to Apple Intelligence. This new software brick will allow more intuitive interactions with Siri and notable improvements in photography, with a new redesigned photo module and a capacitive button to facilitate shooting.
For photography enthusiasts, the Pro and Pro Max models promise to offer additional innovations. In addition to a 5x optical zoom and vertically arranged photo sensors, an action button will appear across the range, an asset previously reserved for the Pro models.
In addition to the iPhone 16, the keynote will also celebrate 10 years of the Apple Watch with the introduction of the Series 10. The anniversary promises some surprises, including larger and thinner displays, as well as health improvements. There’s talk of blood pressure monitoring, sleep apnea, and better battery life. The top-of-the-line version, the Apple Watch Ultra 3, is also expected to be unveiled, although the improvements appear to be more modest.
The tagline “Light on the Future” seems to indicate that artificial intelligence will play a central role during this keynote. Apple plans to roll out new AI-powered features that will improve not only the user experience with Siri, but also the entire iOS 18 ecosystem. However, these features may not be available immediately in some regions, including Europe, where Apple has already indicated that some innovations will arrive in 2025.