Artistic and high-quality craftsmanship: cultural change needed to attract young people

Artistic and high quality craftsmanship cultural change needed to attract young

(Finance) – Promoting artistic and high-end craftsmanship is a bipartisan objective, shared by all political parties. This is what emerged from the meeting dedicated to the sector that was organized by the senator of the League and member of the Commission for Productive Activities in the Senate Gianluca Cantalamessa at the Cloister of the Convent of Santa Maria sopra Minerva in Rome.

An event, organized in collaboration with the association Le Mani di Napoli, attended by representatives of the majority and opposition, who shared the need to support companies in a sector that gives prestige and prestige to Made in Italy.

“Neapolitan tailors, Murano glassworks and Florence leather goods shops are the true wealth of our country,” Cantalamessa said, “and they often fail to cross national borders because they are small and don’t have the numbers to pay for international fairs. We have proposed a law to try to lend a hand to true Italian excellence.” A commitment that also involves a radical cultural change, encouraging young people to undertake a professional path that today does not yet have the necessary appeal: “We need to bring them back to manual jobs that have been somewhat discredited over the years. We need to make them understand that Armani, Brunello Cucinelli and Miuccia Prada were tailors 50 years ago,” Cantalamessa added. “If today we don’t have 1,000 young people who are tailors, in 50 years we won’t have designers who represent the pride of Made in Italy.”

Also on the same wavelength is Senator Silvia Fregolent, member of the Senate Productive Activities Commission and member of Italia Viva, who stressed the need to provide companies with tools that are useful for encouraging this process of bringing future generations closer to craftsmanship, through “a tax credit for training”.

Senator Luigi Nave of the Five Star Movement and member of the Senate Productive Activities Commission emphasized the importance of “supporting small businesses that incur significant costs and that is where the Government must intervene. We must ensure that this national gold is passed down to future generations. Applause to the Hands of Naples for the excitement and for carrying forward common battles”.

The Lega MP and president of the Sartoria Tradizionale parliamentary intergroup Domenico Furgiuele highlighted “the need to defend craftsmanship from wild globalization and from a market that pays little attention to origins and traditions, which has marginalized these realities for too long. The time has come to make young people aware of the opportunities that could arise from entering this world of high manufacturing”.

In a video message, the Deputy Minister of Business and Made in Italy Valentino Valentini stressed the importance of “helping artisans compete on the global market in an integrated offer made of tourism, Italianness and food and wine, therefore of manual skills. A piece of Italy that tourists can take home. This is why I think that ‘Le mani di Napoli’ is much more than a marketing gimmick”.

Damiano Annunziato explains the mission of the Association ‘Le mani di Napoli’, “a cultural path of valorization and protection of craftsmanship. I believe that it is our task to bring the needs to the attention of politics, otherwise it is difficult to respond. This is our task and our goal: to represent the companies in the sector so as to never be left behind again”

Present at the event were various realities and excellences of craftsmanship. Moderated by Patrizia Maggia, president of the Agenzia Lane d’Italia and expert in artistic crafts and high craftsmanship, the speakers included Vanessa Cavallaro master glassmaker (Altare Liguria), Marta Cucchia (Museo Atelier Giuditta Brozzetti hand weaving Perugia), Giuseppe Demelas (Mu Tessitura Tappeti Samugheo), Angelo Inglese master shirtmaker (Sartoria G. Inglese), Francesco Maglia master umbrella maker Milan, Michele Massaro artisan knife maker from Maniago Pordenone, Sandro Pieri master decorator (San Patrignano) and Luca Giunta (project manager San Patrignano), Sandro Tiberi master papermaker Fabriano, Mimmo Vestita master ceramist Grottaglie.

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