(Finance) – Generali Italia presented today at Palazzo Bonaparte in Rome, on report “How much is Italian art (re) known abroad”edited by Silvia Anna Barrilà, Franco Broccardi, Maria Adelaide Marchesoni, Marilena Pirrelli and Irene Sanesi, published by the studio of professionals for art and culture BBS-Lombard with the support of ARTE Generali.
The report analyzes the visibility of contemporary Italian art at an international level, based on interviews with 24 Italian curators and an analysis conducted with artificial intelligence on over 230,000 artists, 30,000 museums in 3,600 cities. He also made a contribution to the report ART Generalthe service platform dedicated to the insurance of works of art, with an analysis drawn up thanks to the support of Artificial Intelligence of Wondeurits exclusive partner in Europe.
“It is essential to support Italian contemporary art and promote it internationally, especially after the difficulties caused to this sector by the pandemic”, underlined the Minister of Culture. Dario Franceschiniadding that “it is time to make a structural investment”.
“As a Life Partner of people and the community we recognize immense value in the Italian cultural and artistic heritage, as a fundamental element of the country’s identity, as an engine that generates emotions capable of uniting people and as a decisive and strategic resource for young people and for future generations, “he said Marco SesanaCountry Manager and CEO of Generali Italia and Global Business Lines.
“As confirmed by the investments envisaged by the PNRR, art and culture are a decisive and strategic resource for the recovery. For this reason, today we are happy to contribute to presenting this first report created with the aim of monitoring the visibility of contemporary Italian artists at international and to map in which contexts they move “, explained Sesana, underlining”our job is to protect: we protect works of art with Arte Generali, the business unit dedicated to art collectors and museum institutions at a global level through insurance solutions; we protect emotions, with Valore Culturathe Generali Italia project that is committed to supporting art and culture in order to make them accessible to an ever wider audience “.
The report highlights that Italian art is clearly visible: out of 76 foreign museums examined it is present in 61 permanent collections, but there are 51 names that recur of born artists after 1960. There are few names on which international attention is focused: on a media level, out of 5 million articles analyzed, Italian artists currently represent 7% of visibility and for those born after 1960 only 1.87%.
Looking at the economic valuein the auction results are reflected i post-war masterswhile there are only ten recognized artists after 1960. There is talk of a total turnover of 1.7 million of pounds from Christie’s And 1.4 million at Sotheby’s. Looking at individual cities, Milan is the most avant-garde of the Italian ecosystem (galleries, museums, cultural centers, foundations), but at the top of the international ranking are Paris, Berlin and Los Angeles.
In this picture the imperative is to “create a system” to further enhance the young contemporary artists of our country. For this reason “How much is (re) known Italian contemporary art abroad” is to be understood as the first of many future steps for understanding the system.