Gap France, Kookaï or even Camaïeu: these French clothing brands emblematic of the 90s are today in great pain, or even had to go out of business. The reasons are many: effect of the Covid-19 crisis, inflation, new consumer habits. How can ready-to-wear reinvent itself to continue to exist? What does the fall in this sector mean for the French economy?
To discuss it :
-Julia Faureco-founder of the brand loom and president of the association In climate mode
-Yann Rivoallan, president of the Fédération du Prêt-à-Porter Féminin and founder of Everywhere Anytimes
– Yohann PetiotGeneral Delegate of the Alliance du Commerce.