Are French ready-to-wear brands doomed to disappear?

Are French ready to wear brands doomed to disappear

Gap France, Kookaï or even Camaïeu: these French clothing brands emblematic of the 90s are today in great pain, or even had to go out of business. The reasons are many: effect of the Covid-19 crisis, inflation, new consumer habits. How can ready-to-wear reinvent itself to continue to exist? What does the fall in this sector mean for the French economy?

To discuss it :

-Julia Faureco-founder of the brand loom and president of the association In climate mode

-Yann Rivoallan, president of the Fédération du Prêt-à-Porter Féminin and founder of Everywhere Anytimes

– Yohann PetiotGeneral Delegate of the Alliance du Commerce.

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