internet sales platform Arabam.comevaluated the second-hand ad data and price movements of 2023 based on its own data.
2023 will be an incredible year for the automobile industry. Arabam.com He stated: “Arabam.com shared the remarkable second-hand ad data of 2023. According to Arabam.com monthly price index, which is created based on advertisement prices; Prices decreased by 2% in December. While the prices in the advertisements were the same, there was a 13% growth in second-hand sales. Additionally, there was a 62% growth in new vehicles in total throughout the year. Arabam.com CEO Arda Ayvaz, in his evaluation of 2023, reminded that there was a period in which automobile prices increased in the first six months of the year, waiting lists were formed for new vehicles, and prices were higher than second-hand new vehicles. Ayvaz said, “In this period, in addition to consumer purchases, there were also automobile purchases for investment purposes. By the second half of 2023, gradual change began. There was a contraction in demand due to difficult access to credit and high interest rates. While advertising prices increased by 10.5% in the third quarter of the year, we observed a 4.3% decrease in the last quarter average. At the same time, those who bought vehicles because they thought it would increase in value tended to sell these vehicles. With the increase in access to new vehicles, there has been a shift in demand in this direction. New vehicle sales broke a record, closing 2023 with over 1 million units. “If we compare it with the averages of the last 5 years, we can talk about a trade volume of 30% above the average for second-hand vehicles and over 80% for new vehicles,” he said.
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Other trends observed in the advertisements of Arabam.com, which keeps its finger on the pulse of the second-hand vehicle market, throughout 2023 were as follows:
After automobiles, light commercial vehicles were the most frequently seen advertisements.
According to Arabam.com’s second-hand ad data; In 2023, 71% of second-hand vehicle advertisements were automobiles. Automobiles were followed by light commercial vehicles, off-road vehicles, commercial vehicles and motorcycles, respectively. Advertisements such as tractors and agricultural work machines constituted 1%.
Fiat brand appeared in advertisements the most in 2023
The brands most seen in advertisements on Arabam.com are Fiat, Renault, Volkswagen, Ford, Opel, Hyundai, Peugeot, Toyota, Honda and Citroen, respectively. When we look at the ads on a model-specific basis, the most advertised car models in 2023 are Clio, Astra, Megane, Focus, Egea, Corolla, Passat and Civic, respectively. These models were followed by Accent and Polo.
Most popular in off-road/SUV/Pick-up ads Qashqai seen
Nissan Qashqai was the leader of 2023 in the ads in the 2nd hand Terrain/SUV/Pick-up category published on Arabam.com. The Qashqai model was followed by Dacia Duster, Kia Sportage, Volkswagen Tiguan, Hyundai Tuscon, Peugeot 3008, Nissan Juke, Peugeot 2008, Mitsubishi L200 and Chevrolet Captiva, respectively.
In 2023, advertisements were mostly placed for vehicles between 10-15 years old.
The most advertisements in 2023 on Arabam.com were for vehicles between 10-15 years old, with a rate of 27.8%. Those aged 6-9 years old ranked second with 22.3%, vehicles up to 5 years old ranked third with 18.7%, and vehicles aged 20 years and over ranked fourth with 16.7 percent. Vehicles aged between 16 and 20 ranked fifth with a rate of 14.5%. When the vehicle advertisements on Arabam.com were examined in 2022, vehicles up to 5 years old constituted 20.8% of the advertisements, while vehicles between the ages of 6-9 constituted 23.6% of the advertisements. It seems that there are more vehicle advertisements for younger people in 2022 than in 2023.
Advertisements for vehicles with 300,000 km or more increased by 9% in 2023
According to Arabam.com’s second-hand ad data; In 2023, advertisements have a maximum range of 200,001 – 300,000 km. It was given for vehicles between . This km. The advertisement rate of vehicles in the range was 20%. The number of vehicles with 300,000 km or more in the advertisements increased by 9% compared to 2022. 150,001 – 200,000 km. The advertisement rate of vehicles in the range is 18%, 100,001 – 150,000 km. The advertising rate of vehicles in the 50,001 – 100,000 km range was 16%, and the advertising rate of vehicles in the 50,001 – 100,000 km range was 12%. Vehicles with up to 10,000 km were seen in 3% of the advertisements.
The highest share in advertisements was for affordable vehicles
The highest share among the advertisements was for vehicles up to 500,000 TL, with a rate of 51.3%. The rate of vehicles between 500,001 TL – 600,000 TL was 12.4%, while the rate of vehicles between 600,001 – 700,000 TL was 10.7%, The advertisement rate of vehicles between 700,001-800,000 TL was 8.2%, the rate of vehicles between 800,001-1,000,000 TL was 8.6%, and the advertisement rate of vehicles valued at 1,000,000 TL and above was 8.8%.