Apprenticeship in digital marketing: what are the advantages?

It is estimated that more than 75% of Internet users have already placed an order on Internet after receiving a campaign by email or notification mobile. This shows what is at stake in this rapidly growing sector, especially since the pandemic 2020, which has further digitized commerce.

Apprenticeship in digital marketing: many specializations

the marketing digital is made up of several branches, and it is important to have in mind those that interest you the most before you start looking for a work-study program.

Content Marketing

The professionals who work with this specialization develop content in different media (photos, videos, websites …), so that they are relevant and aligned with the needs of clients. This allows you to engage your community, educate it and thus increase business opportunities.

Big Data and Business Intelligence

The professionals here take care of the organization, collection and interpretation of marketing data, which may come from customers, their journeys on the website, or even their purchases. the Big data, so named because of the volume of data generated, is used to support the analysis of market trends and predict future sales developments.

Community Management

This is the most famous area when it comes to Digital Marketing. In this branch, we find the people who strategically exploit the accounts on Facebook, Instagram, LinkedIn, TikTok and others. They are at the origin of the advertising marketing campaigns and responsible for their follow-up.

SEO and SEM

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are a set of techniques aimed at obtaining better positioning in search engines, either organically or for a fee. SEO managers work on keywords and strategic partnerships to improve their ranking on Google especially.

Growth Hacking

When the goal is to grow the business exponentially through innovative strategies and ideas, we talk about techniques of Growth Hacking. Digital marketing is a rapidly evolving field, and you have to know how to be attentive and adapt to new developments in the market.

Of course, these areas are not independent, the members of each team regularly dialogue together to produce quality results. However, it is likely that your work-study program will be specialized in one of the above tasks and it is important to ask yourself the question of your expectations in order to find a position that suits you best.

The advantages of a work-study program in digital marketing

Easier integration into the labor market

The work-study program is the ideal experience for entering the world of work, upon leaving studies. Indeed, there is a big gap between the world of business and that of the university, and students are not always prepared for it. With work-study, this gap is greatly reduced! In addition, work-study contracts can also end in temporary or permanent hiring, if the managers are satisfied with the work carried out.

In marketing digital, work-study programs will make it possible to work on the tools used in business and to closely observe the communication strategies used. These assets will constitute a strong added value when applying for jobs, at the end of the work-study program.

An experience appreciated by recruiters

Having obtained his work-study diploma proves that the student is rigorous and organized, that he has been able to manage two schedules and divide his time between studies and business projects. Digital marketing is a rapidly evolving industry and the difference between theory and practice can widen quickly. Having a foothold in a business allows you to stay connected to the latest innovations on the market.

A remuneration

Work-study contracts offer remuneration framed by labor law, depending on the age of the work-study student and his or her year of experience (the salary increases each year spent within the company). This allows work-study students to finance their studies independently, a strong advantage over traditional initial training.