According to the “State of Mobile” report shared today Application expenditures will reach 171 billion dollars in 2023 reached.
In the annual “State of Mobile” report published today by Data.ai according to Consumer spending on applications will increase by 3 percent in 2023 compared to the previous year. reached 171 billion dollars. 171 billion dollars, calculated based on data obtained from the App Store, Google Play Store and third-party Android application stores, once again demonstrated the potential and greatness of the mobile side. According to the same report, consumer spending on non-game applications will increase by 11 percent in 2023 compared to the previous year. It reached 64 billion dollars. The report also explains that 257 billion applications / games will be downloaded in 2023, which means only a 1 percent increase compared to the previous year. While it is said that mobile advertising expenditures in 2023 will reach 362 billion dollarsIt was also stated that Turkey will be the eighth largest mobile market in terms of application downloads in 2023. Here leadership depends on population ChineseWhile it ranks second in India, If in third place USA took place. The report, which once again reveals that artificial intelligence-focused applications are booming in 2023, shows that the average daily hours spent on mobile (per user) It also shows that it will exceed 5 hours in 2023, increasing by 6 percent compared to 2022. According to the report, daily usage in Turkey has increased since 2020. is constantly increasing. Users will not be surprised spends most of his time on social media and video applicationsThe most downloaded and most money spent application in 2023 TikTok is happening. Specific to the number of monthly active users Facebook is the most downloaded game globally Subway Surfersthe game in which the most money was spent candy Crush Sagathe game with the most active users ROBLOX It is explained as.
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TikTok had made a splash before when it came to in-app spending. TikTok, According to the results of a published analysis Apple App Store And Google Play Store in total $10 billion in user spending It became the first non-game application to pass. As far as transferred, this money is what users receive and can spend within the application.virtual currencyIt comes from ”. The company, which is stated to have cut a 50 percent share from the purchase of these virtual currencies, also has huge advertising revenues and thus, especially in the last 1-2 years.It’s like printing money“. Its popularity will continue to increase in the new year TikTok, It maintains its power despite all the banning steps.