Apple, one of the most valuable technology companies in the world iMessage specifically included in the European Union rules won’t happen.
iMessage is among the most important elements of the Apple ecosystem. This messaging infrastructure not open to other applications, works through the built-in messaging application, and people are classified with different colors according to the devices they use. The color of a message bubble you receive blue from iPhone, green It comes from an Android phone (only SMS, not data). internet giant Google He has been very critical of exactly this for a long time. The company believes that this situation is especially important among young people. “Pressure to buy iPhone” created and often He claims it has led to the exclusion of Android users. It is reported that this situation, which is especially seen in group chats, has reached the point of despising a person who has a green balloon in his name, that is, an Android user, and it is requested that this be changed specifically for iMessage.
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Stating that Apple should not benefit from the bullying that occurs here, GoogleHe also wanted Apple to stop seeing Android users as “second-class citizens”, but Apple did not listen to this. At the end of last year, under the influence of all the pressure, especially the European Union, Apple took a step back and Announced that they will officially adopt the RCS standard in 2024. Then, surprising news came from the EU.
Bloomberg’s As far as we learned from the news, in the investigations carried out by the EU, the service was not used in the business world. It was concluded that it was not popular enough to warrant being subject to the new rules. This was a temporary result at that time, and it was said that if the final decision was in this direction, Apple would not need to make iMessage interoperable with other platforms such as WhatsApp or Messenger.
This situation has become officially clear today. And iMessage was excluded from the new era, namely DMA rules. In summary, the service, which is outside the legislation because it is not widely used by businesses, is very popular among iPhone users, especially in the USA. Many iPhone users in Europe WhatsApp or Telegram He uses instant messaging applications such as.