Today apple and Facebook focused development made a sound on the agenda. As it turns out, Apple is making serious income from Facebook. wanted.
The Wall Street Journal According to the news published by apple and Facebook Between 2016 and 2018, important income-oriented meetings were held. According to sources apple, first from facebook wanted a subscription package that eliminates ads. The technology giant has targeted a large extra income by cutting commission on this subscription, but Facebook side did not take kindly to this and did not accept it. In addition, Apple has taken another step in the focus of money. You know, the content on Facebook can be featured with money, and these content, which are featured with money, reach more people. Here’s Apple using this system. Considered as an in-app purchase And he wanted to cut a commission from it. However, the company failed to realize this goal. Unable to get what he wanted from Facebook, Apple later developed a system. It dealt a serious blow to Facebook’s iOS-based ad revenues.
Mark Zuckerberg made a statement in the past years and lowered its quarterly talks. Facebook blamed Apple for its revenues. Behind this was Apple’s iOS-based security system. The iOS operating system has the ability to prevent the collection of user data for customized advertisements. This feature reduces Facebook’s advertising revenues. Because Facebook’s main source of income is advertisements, and the company earns serious money through personalized advertisements.
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Like many other companies, it follows people’s likes and shows ads accordingly. Facebook, can no longer do this fully on the iOS side, and due to this situation, revenues decrease automatically. Facebook’s chief financial officer, who made a statement earlier David Wehner He stated that the iOS security system will prevent an extra $ 10 billion in advertising revenue for them in 2022.