It has been in the works for a long time Apple electric car The project was completely canceled in the past months. had been.
Apple automobile project ((It was referred to as Project Titan within the company) It has been making noise for years, and it was known that things were not going well in the project in general. Thereupon, a not-so-surprising piece of information came: Bloomberg announced that the company canceled its automobile project. The majority of the teams working on the vehicle have reportedly been shifted to productive artificial intelligence work (iOS 18 will be very strong in this regard). What brings this issue to the agenda now is an alleged Rivian It happened. Rivian, which made a big splash in the USA with its fully electric vehiclesSince it is not a large manufacturer, it may even be purchased by Apple in the coming period. There is not much information yet, but Rivian and Apple may come together in the coming period and prepare a joint electric vehicle. As we have learned before, Apple, He spent more than 10 billion dollars for the automobile project he canceled. While the amount of money spent on large-scale R&D studies, as well as thousands of Apple engineers and automobile experts working on the project, attracted much attention, Apple was in talks with Elon Musk to purchase Tesla (This has come up before. In 2020, Apple CEO Tim Cook met with Tesla CEO Elon Musk, but did not accept the purchase.) and it was also brought to the agenda that he was planning to use Siri instead of a steering wheel for the car.
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According to other information, Apple for the production of the vehicle He worked very seriously with Mercedes-Benz and held meetings for months. At one point, Mercedes-Benz considered producing both Apple’s vehicle and its own vehicles centered on the autonomous driving system developed by the company. However, this partnership was later canceled. Because company executives thought that the company could produce a car on its own.. A break from production ford The technology giant, which is stated to have held meetings with the McLaren He was very close to purchasing the company.