Apple, which has been silent about artificial intelligence for a long time, has confirmed that it is working on its own AI technology.
Technology giant Apple may seem lagging behind in developing new technologies or systems from time to time. But then it can also surprise other companies with much better, completed and innovative solutions that they need to catch up with for years. Apple Vision ProWith ‘s entry into the AR/VR market, this seems to be possible.
Tim Cook confirms Apple is working on AI technologies
Recently, artificial intelligence has been developing rapidly, and some have wondered why Apple didn’t join the race, leaving the top positions to Microsoft and Google. But it seems that Apple is already working on artificial intelligence. According to the information received, Tim Cook confirmed that the technology giant has been working on AI technologies for years.
In an interview, Apple’s CEO shared that the company’s increased research and development spending for the fiscal year is partly due to its work on AI. Apple’s R&D investments reached $22.61 billion, an increase of $3.12 billion compared to the previous year.
The pursuit of innovative AI technologies has led tech companies to dedicate more financial resources. Tim Cook stated in an interview with Reuters that Apple will continue to “enrich people’s lives” by using its products with AI technologies.
What is Apple aiming for?
Earlier rumors had suggested that Apple was working on its own AI platform similar to OpenAI’s ChatGPT. But right now, it looks like these AI technologies could be used by Apple, at least not publicly.
Just a few days ago, at the request of the White House, major tech companies working in the field of AI formed the Frontier Model Forum, an AI-focused association. Its main purpose is to develop new AI models safely and responsibly. While it hasn’t officially announced the use of AI in its products, Apple has already integrated advanced machine learning models into the iPhone camera and its voice assistant Siri.
We have to wait for what the future will bring. But given Apple’s history of incredible success with its products, it’s no surprise that the company is reshaping the field of AI and how ordinary users interact with AI.