appleas stated in the Tianyancha app, “PINE APPLE” continues its efforts to create a fruit-themed brand by making an official application for its trademark. It covers categories such as trademark applications, scientific instruments, advertising sales, and building repairs, which are currently at the “application stage”.
Apple’s decision on fruit-related trademarks is evident from its track record over the years. In an astonishing statistic, Apple has in recent years 215 trademark objection applications started. That number surpasses tech companies Google, Microsoft, Amazon and Meta (formerly Facebook) totaling 136 cases. Brand objections initiated by Apple 17% resulted in withdrawal from counterpartiesMore than half of them did not react to the legal remedies opened by Apple.
The tech company’s efforts to create a fruit-inspired trademark were highly controversial. Apple’s American artist Opposition to Frankie Pineapple because of his stage name suffix “apple” This incident underscores Apple’s cautious stance against anything remotely violating its brand name.
The iconic bitten Apple logo seems inadequate for Apple’s aspirations. In 2017, the company pursued a fruit trademark in Switzerland, aiming for a broader depiction of the Granny Smith apple rather than just the bitten logo. Fruit Union Suisse, a century-old Swiss fruit company, faced the possibility of a logo change as a result. The director of the company expressed his concerns, emphasizing the universal nature of the apple symbol and the inherent right of everyone to use it.