Apple today announced its new 13-inch and 15-inch models based on the M3 processor. MacBook Air models introduced.
Apple itself said the following about the models: “MacBook Air with the M3 chip is up to 60 percent faster than the model with the M1 chip and up to 13 times faster than the fastest Intel-based MacBook Air. And thanks to the faster and more efficient Neural Engine in the M3 chip, MacBook Air remains the best AI-powered laptop for everyday tasks. The 13-inch and 15-inch MacBook Air features an incredibly thin and light design, up to 18 hours of battery life1 and a stunning Liquid Retina display, plus new capabilities like support for up to two external displays and Wi-Fi that’s up to 2x faster than the previous generation. owner. With its durable aluminum unibody chassis, the new MacBook Air comes in four gorgeous colors: starlight, space gray, silver, and midnight with a revolutionary anodized finish to reduce fingerprints. Offering a first-class camera, microphones and speakers, MagSafe charging, silent fanless design and an unrivaled experience with macOS, the 13-inch model of MacBook Air is the world’s best-selling laptop and the 15-inch model is the world’s best-selling 15-inch laptop.”
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Apple also shared the following for its models that it calls “The Best Laptop with Artificial Intelligence Support for Daily Work”: “With the move to the Apple chip, every Mac offers the perfect platform for AI. The M3 chip features a faster and more efficient 16-core Neural Engine, as well as a CPU and GPU with accelerators that power on-device machine learning technologies. In this way, MacBook Air becomes the best artificial intelligence-supported laptop for daily work. Leveraging this incredible AI performance, macOS offers smart features that increase productivity and creativity. Thus, it offers users many opportunities such as powerful camera features, real-time transcription of speech, translation, text predictions, visual perception and accessibility features.
And thanks to a broad ecosystem of apps that offer advanced AI features, users can do everything from checking homework with AI Math Help in Goodnotes 6, to automatically enhancing the image quality of photos in Pixelmator Pro, to removing background noise from a video using CapCut. Thanks to the unified memory architecture of the Apple chip, MacBook Air can also run optimized AI models, including diffusion models and large language models (LLM), to produce images with excellent performance on-device. “In addition to on-device performance, MacBook Air also supports cloud-based solutions, allowing users to leverage the power of artificial intelligence to use powerful productivity and creativity applications such as Microsoft Copilot for Microsoft 365, Canva and Adobe Firefly.”
“The MacBook Air, our most popular and beloved Mac, is becoming the model that more customers choose over another laptop over time. “And now with the M3 chip and its new capabilities, it’s better than ever.” who says Greg Joswiak, Apple’s Senior Vice President of Global Marketing, continued: “The new MacBook Air remains the world’s best among thin and light laptops for users ranging from college students to those who need powerful productivity features for business, or anyone looking for a laptop that uniquely combines performance, portability and superior battery life in a fanless design. ”
The information given about the prices of the models was as follows: “Prices starting from 47,499 TL for the 13-inch Air with M3 chip and 43,179 TL for education; The 15-inch Air with M3 chip will be available for sale at prices starting from 54,999 TL and for education at 50,769 TL. “Both models are available in midnight, starlight, silver and space gray color options.”