Apple introduced the Vision Pro AR/VR glasses last year and put them on sale in the American market first and then in other markets in 2024. Now, it comes with a different kind of glasses. Apple’s Meta Ray Ban smart glasses rival Apple, which is moving towards a different strategy in the field of glasses with this new device, has the rumors about its new product in our content…
Apple, which always makes a difference in the market with its new generation technologies, came to the fore last year with its mixed reality headset Vision Pro. Apple Vision Proalthough it is a cutting-edge device, it did not receive the expected attention. The main reason for this is its very high price.
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A high-end device Apple AR – VR headset In addition to its price disadvantage, it does not offer easy use. The large structure of the headset, the insufficient battery life and the lack of an ergonomic structure also prevented the sales figures from being as desired. Now, Apple has made a strategy change in glasses and is preparing to come out with a different design.
Apple currently has a device that is more suitable for daily use, does not have AR – VR features and “more affordable” is working on a pair of glasses. It aims to compete with Meta with a pair of glasses that have these features. Information on the subject By Mark Gurman (Bloomberg writer) came. Gurman gave details about the brand’s new strategies in his Power On column. As it is known, Gurman is known for his sources close to Apple.
There will be no AR – VR feature
As Mark Gurman mentioned, Apple is working on a pair of glasses that will rival the Meta Ray-Ban glasses. There will be no AR and VR supportThe device will not feature an OLED display or high-end sensor systems. These features mean that the device will be much more affordable than the Vision Pro.
Meta Ray-Ban smart glasses A wearable technology product that does not have AR – VR features but contains artificial intelligence technology. Meta smart glasses, AI-powered assistantspeaker, camera, music listening, making calls, etc. With these features, the device has a price of around $ 300. Apple also plans to compete strongly with a smart glass with approximately these features. Mark Gurman, Apple’s new goals These are his statements on the subject. However, Gurman states that such new generation wearable technology devices will become more widespread in the coming years.
Meta also has glasses that are similar to Ray-Ban smart glasses but with more advanced features. Qualcomm, Google and Samsung The plan of these 3 giants is to produce smart glasses with AR VR features but with an ergonomic design and a price that is more accessible to more users. As Gurman stated, wearable technology The market looks set to continue to grow at an accelerating pace.