APC joins forces with Lacoste for a 90’s-inspired capsule collection. Available for sale from June 8, it is right in the mood of the season
APC is back strong for the summer with a new collaboration! Called “Interactions” by the Parisian brand, these capsules with brands or personalities highlight other creators in the broad sense. Kid Cudi, Catherine Deneuve, Sacai… Many have responded to the call of Jean and Judith Tuitou, at the head of the germanopratin label. For this Interaction #14, APC has teamed up with Lacoste and its artistic director Louise Trotter. To give birth to this collection, the two brands traveled back in time to bring up to date the 90s style.
The result of this collaboration, the APC logo intertwined with the mythical Lacoste crocodile is affixed to the different pieces of a retro-looking wardrobe. Cups oversizes and materials vintage add a twist to the basics of the capsule’s women’s and men’s locker rooms. A patchwork polo shirt, oversized jeans or even a nylon windbreaker… In terms of colours, green, pink and blue are on the menu to dress up the plain T-shirts and sweatshirts of the clothing line. . Finally, caps, totebags, socks and sneakers complete these looks. The collection, to be discovered from June 8, 2022 in stores and on the APC website, is available from 25 euros.
In search of simplicity
Created in 1987 by Jean Touitou, PCA, whose initials stand for production and creation workshopclaims a fashion imbued with simplicity and D’authenticity. And gives pride of place to noble materials and timeless cuts. What made the brand famous? Japanese canvas denims that purists clean with seawater and wash out with sand. Since 2018, the French label has also been committed to the environment and to more virtuous fashion via a recycling program that allows customers to bring their old APC clothes back to the store in exchange for a credit. You know what you have left to do !