(Finance) – The 2023 edition ofAnugathe largest trade fair event in the world dedicated to food, scheduled from 7 to 11 October in Cologne, will once again see Federal food take the field to promote food & beverage made in Italy and to protect it from Italian sounding. The industry food and drinks Italianwith a turnover of 182 billion in 2022, confirms itself as the second national manufacturing sector, with continuously growing exports which reached the record figure of 50 billion euros last year and which is estimated to reach 55 billion by 2023 of Euro.
In this framework, the Germany continues to represent, urged by the USA, the first outlet for our food products and therefore the presence at Anuga of Federalimentare and around 1000 Italian exhibitors confirm the absolute importance of this event for our country and at the same time the need to protect a strategic market, from crimes and episodes of unfair competition.
Precisely in the dual framework of promotion and knowledge of food made in Italy and its protection from incorrect and deceptive practices, Federalimentare in collaboration with experts INDICATEDthe Italian Association for the protection of intellectual property, for this edition, has provided a desk called “Authentic Italian Check Point” with the aim of providing, directly at the fair, initial specialist and support information on the topic of industrial and intellectual property, but also on unfair competition and Italian sounding.
Next to desk informativea further element of protection and support for businesses and consumers, will be favored by a dedicated email [email protected] thanks to which anyone who finds themselves faced with, or suspects they are in the presence of, a case of Italian sounding or illicit practices within Anuga, you can report it by activating the appropriate checks.
“As Federalimentare we are proud to participate for the third time in the Anuga fair, bringing on the one hand the know-how of Italian know-how and the excellence of our made in Italy food and, on the other, an information desk on the phenomenon of Italian Sounding which represents for consumers and the food industry one of the most insidious unfair practices that causes damage to our agri-food system every year”. The President of Federalimentare declared this in a note Paul Mascarino.
“Promotion and protection of Made in Italy will be the elements that characterize Federalimentare’s presence at the fair, aware of the great responsibility that the food industry exercises towards consumers, who recognize it as a primary and fiduciary role that cannot be ignored. This responsibility must place us as sentinels towards all counterfeiting phenomena and Italian sounding which are responsible for a significant loss of turnover for our companies every year”, concluded Mascarino.
For the President INDICAM, Mario Peserico, “the protection of intellectual property and the defense against the pitfalls of counterfeiting has always been INDICAM’s mission. We are honored and happy to be alongside Federalimentare to protect one of the Italian excellences, such as the made in Italy food & beverage market”.