(Finance) – It ended with the awards of the students contest winners communication campaign #convenient to know (even at school)organized by the AGCM in collaboration with Skuola.net, and which follows the previous one, #convienesaperlo, which ended in 2021. At the meeting, which took place at the Auditorium of theCompetition and Market Guarantor Authority, around 100 young people took part and were awarded by the President of the Antitrust, Roberto Rustichelli. During the event, the kids present were able to talk about consumer protection with the Authority’s experts and with the influencer of Skuola.net, Nikolais, and took part in an interactive game on the topics studied to participate in the online game.
“Once again this year we have decided to carry out a communication campaign aimed at young people because they are the future consumers and already today they are often an active part in the choices of purchases to be made at home” said the President Rustichelli. “The Authority believes it is useful to inform the new generations and make them aware of the importance of knowing consumer rights and what to do when they are not respected. We also count on them to pass this information on to family and friends.”
Heart of countryside was the competition reserved for students of middle and high school who challenged each other and made up a ranking reserved for parigrades. 1,700 young people signed up for the online quiz game and over 1,000 took part, coming from 468 Municipalities scattered throughout Italy. The winners of each of the two rankings won an iPhone 13 and their schools a voucher of 1,500 euros for technology purchases; the institutes of the second classified a voucher of 1,000 euro and the institutes of the third classified a voucher of 500 euro.
The #convienesaperlo campaign (even at school) has had excellent feedback on social. There were 2 million users reached on Instagram and the videos launched on TikTok had 2 million views. A total of 6 million people were reached by the communication campaign.