ANTI INFLATION QUARTER. The Minister of the Economy Bruno Le Maire announced the creation of an anti-inflation quarter in collaboration with large retailers. Each will be free to lock in the prices of some of its products until June 2023.
[Mis à jour le 6 mars 2023 à 14h16] The government and the supermarkets have reached an agreement! Indeed, the Minister of the Economy Bruno Le Maire welcomed this Monday, March 6 the establishment of an “anti-inflation quarter” from March: “For three months, on a significant range of daily food products that they have chosen freely, French distributors undertake to go beyond their usual spring promotions” can we read on its official Twitter account. “So that French consumers can easily identify them, these operations will be labeled with a “Quarter anti-inflation” logo in tricolor colors: blue, white, red,” he added. The establishment of a food check was also mentioned by the tenant of Bercy. The experiment could begin in the coming weeks at the departmental level.
All consumers, without distinction, should have access to this anti-inflation basket. It should not be conditional on the level of income. Only real requirement on the part of the government: to see the promotions in the different brands register over time, at least for a quarter.
You should already know that to enable consumers to identify the products affected by this anti-inflation quarter in the various supermarkets, a tricolor logo “anti-inflation quarter” will be present on the shelf, or in front of the products.
The discount giant lidl offers an anti-inflation basket of approximately 50 products from the March 1, 2023. “It’s important to support these kinds of ideas” declared Marc BieroExecutive Director of Purchasing and Marketing for the brand on BFMTV on February 1st.
The Lidl basket is made up of organic, fresh, frozen, groceries, cleanliness and hygiene products. The German firm wishes to choose “the products that are found the most in the cupboards of the French.”
At Leclerc, an “anti-inflation shield” has been introduced. “Because inflation continues to take an important place in our lives, we have decided to strengthen our anti-inflation shield and extend it to more than 230 everyday products” can we read on the official website of the brand .
The sign U-system has already launched its own anti-inflation basket, with 150 products at cost price, from February 1, 2023. This indefinite duration scheme concerns 150 products such as flour, pasta, mayonnaise, oil , coffee, honey, tuna, yogurts, milk, sandwich bread and other burgers. Exclusively private label products.
For its part, the sign Crossroads launched an “essential and nutrition” basket of 200 products, including 100 for everyday use. This system initially runs from March 15 to June 15.
The Casino Brands will offer 500 products at less than 1 euro, the price of which they will lock in, from March 15, 2023, for a
period of three months, in all Casino hypermarkets and supermarkets.
“Customers will find in all Casino supermarkets and hypermarkets a list of 500 products, identical regardless of the store, at less than €1, and whose price will be blocked for 3 months, from March 15 to June 15, 2023. These products are approximately half Casino brand products and fresh products, and the other half Leader Price products.They cover all the essential needs of daily consumption, i.e. a total of 48 product families: savory groceries and sweet, starchy foods and vegetables, cereals, dairy products and fruit compotes, body hygiene (shower gels, etc.), baby hygiene, housekeeping, animal feed, etc. “says Casino to Linternaute.com.
The massive rise in the price of raw materials affecting the cost of food for all French people has prompted the government to act. According to the research company IRIfood prices rose by 13.3% in January 2023 compared to the same period in 2022. An unbearable situation for many low-income households, combined with soaring fuel and electricity prices. De facto, the executive wishes to protect the purchasing power of households thanks to a new device.