ANTI-INFLATION BASKET. Discussions between the executive and the large distribution led to an agreement, this Monday, March 6, for the establishment of an “anti-inflation quarter”.
[Mis à jour le 6 mars 2023 à 10h11] The government and the supermarkets have reached an agreement! Indeed, the Minister of the Economy Bruno Le Maire welcomed this Monday, March 6 the establishment of an “anti-inflation quarter” from March: “For three months, on a significant range of daily food products that they have chosen freely, French distributors undertake to go beyond their usual spring promotions” can we read on its official Twitter account. “So that French consumers can easily identify them, these operations will be labeled with a “Quarter anti-inflation” logo in tricolor colors: blue, white, red,” he added. The establishment of a food check was also mentioned by the tenant of Bercy. The experiment could begin in the coming weeks at the departmental level.
To protect the French against food inflation, we reached an agreement this morning with large retailers: they are committed to setting up an anti-inflation quarter, starting this month of March.
What does that mean ?
— Bruno Le Maire (@BrunoLeMaire) March 6, 2023
All consumers, without distinction, should have access to this anti-inflation basket. It should not be conditional on the level of income.
The sign U-system has already launched its own anti-inflation basket, with 150 products at cost price, from February 1, 2023. This indefinite duration scheme concerns 150 products such as flour, pasta, mayonnaise, oil , coffee, honey, tuna, yogurts, milk, sandwich bread and other burgers. Exclusively private label products.
For its part, the sign Crossroads launched an “essential and nutrition” basket of 200 products, including 100 for everyday use. This system initially runs from March 15 to June 15. At Leclerc, an “anti-inflation shield” has been introduced. “Because inflation continues to take an important place in our lives, we have decided to strengthen our anti-inflation shield and extend it to more than 230 everyday products” can we read on the official website of the brand .
The massive rise in the price of raw materials affecting the cost of food for all French people has prompted the government to act. According to the research company IRIfood prices rose by 13.3% in January 2023 compared to the same period in 2022. An unbearable situation for many low-income households, combined with soaring fuel and electricity prices. De facto, the executive wishes to protect the purchasing power of households thanks to a new device.