Samsung Electronicsglobal brand consultancy company interbrand for the fourth consecutive time by “World’s Top 5 Brands” shown in the list.
It was stated that the brand value of the company, which is included in the list this year by Interbrand, which publishes the “World’s Best Brands” list every year, increased by 4 percent compared to the previous year and reached 91.4 billion dollars. He explained that the following reasons were effective in the company’s success:
- Consistent improvement of customer experience across the company within the scope of the “One Samsung” strategy.
- Extensive product portfolio and SmartThings increasing level of connected service and evolving gaming experiences through its platform.
- The company’s leading role in future innovative technologies such as 6G, artificial intelligence, automotive, augmented reality and virtual reality.
- Consistent actions across all product groups, strengthening its leadership in ESG (environmental, social and governance) areas through environmentally friendly activities.
President of Samsung Electronics Global Marketing Office stated that Samsung Electronics’ brand value continues to grow steadily despite the challenging business environment around the world. YH Leecontinued his words as follows: “To continue to be a brand loved by our customers, we will continue to lead technological innovations, provide meaningful experiences and increase our efforts towards sustainability.”
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