Before the design is even considered, staff is hired or brewing materials can be ordered, there must be a suitable location. And it must meet a number of conditions. “We are a Utrecht beer,” says Rijsterborgh. So he would prefer to see the new brewery within the boundaries of the municipality of Utrecht. The distribution options must also be carefully considered. “We first drove through the city with diesel tanks to deliver beer. How responsible is that? There are plenty of electric options.”