The most anticipated dive of the year. After a postponement due to bad weather and the legislative elections, Paris Mayor Anne Hidalgo kept her promise by swimming in the Seine this Wednesday morning, July 17. A swim intended to reassure on the quality of the river waters, nine days before the start of the Olympic Games and which the successive mayors of the capital have dreamed of for 40 years. Analysis of the political symbolism of this swim with Patricia Chapelotte, CEO of the communications agency Hopscotch Décideurs.
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Anne Hidalgo’s swim in the Seine: “It’s crucial in the Olympic Games plan”
