In Tunis, upcycling, a technique for recycling clothes, is gaining followers. The “Moodh’Up” program run by the Pontalent association and the German Goethe Institute. Five young Tunisian designers participate in the program to create a “green” collection that does not pollute.
With our correspondent in Tunis, Oumeima Nechi
In the premises of a fashion school, young designers cut, sew and try on their outfits. Looks created from head to toe from unsold products from the Indigo group, explains Malak Hachana, in charge of the Moodh’up program. ” This stock has not been sold, so we are exploiting it, it is not wasted. »
Inspired by eco-responsible stylist Stella McCartney, the five designers created a “casual chic” collection. Among them, Hedi ben Mami already had his mark. But he now wants to turn to “green” fashion after becoming aware of the pollution generated by its activity. “ We can’t continue like that to use a lot of fabrics, especially with fast-fashion, which enormously destroys the environment. »
Myriam Dinari helps him adjust his shirt. Upcycling requires specific skills and creativity, according to the model-making expert, delighted to see the new generation taking this path. “ We are helping young people, it is developing, we are moving forward, we are improving. »
Zeinab Ali has always been an environmentalist and was pleasantly surprised to find other designers who shared her values. “ You just need to have initiative. If you search and have the will and find a supportive community, you can do anything. »
The association also educates customers about this “eco-responsible” fashion in order to gradually change the mode of consumption in Tunisia.
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