First Netflix, then Disney+ – and now Amazon Prime. The major streaming services are looking for additional revenue opportunities. As the third major flat rate service Amazon Prime Video will therefore have advertising breaks from 2024 one, reports the industry paper Variety.
Is there still a way to avoid the advertising spots? We clarify these and other questions in the article.
When does Amazon Prime come with advertising?
According to Variety’s report, Germany is one of the first countries where Amazon Prime is introducing advertising. Sometime early in 2024, i.e. during the first three months of the year, the change will become active. Popular shows like LOL: Last One Laughing, The Boys series or films like Shotgun Wedding are then interrupted by commercial breaks.
Can I pay more and avoid advertising on Amazon Prime?
Yes, if you pay more, you don’t have to see advertising on Amazon Prime. In the USA you have to pay $2.99 per month to keep Amazon Prime ad-free. This amount is added to the monthly or annual basic amount that you already pay anyway. This means that if you don’t change anything after the advertising has been introduced, you will see advertising. Amazon Prime currently costs 8.99 euros per month or 89.90 euros per year in Germany. It is not yet known how high the costs for the ad-free subscription will be in Germany. Amazon wants the price “at a later time” announce, it says on an Amazon Germany information page. Prior to the launch, Prime members will receive an email notification.
How much advertising does Amazon Prime show?
.Amazon Prime doesn’t want to show as much advertising as traditional TV channels, which sometimes interrupt their programs for 10 minutes and several times an hour. There is talk of a “limited scope”. Four minutes of advertising per hour Variety says it will be available on Amazon Prime.
On the subject:
Are rented and purchased films also affected by advertising?
No, the advertising option only applies to the Amazon Prime flat rate offer. If you have already paid for a digitally purchased or rented film from Prime Video, you will still be spared from advertising.
What the change means for Amazon’s ad-supported streaming platform Freevee is not yet known.
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