This March 1, 2022, Amazon Fashion is committed to the environment by launching Amazon Aware, the first brand from Amazon that offers products created in a conscious way. We tell you everything about this new range.
Amazon Fashion unveils its brand new brand, Amazon Aware. In the program ? Men’s and women’s clothing, home accessories, sustainably designed household and beauty products… A full range of everyday essentials. What makes these products special are the certifications they have, a first for Amazon.
For example, we find among the clothes Teesfrom sweatshirtsfrom jeansfrom joggersfrom dresses and knitwear made from recycled materials. Each of the items has certifications such as Organic Content Standard 100, Global Recycle Standard and HIGG Index Materials Sealrecognized by the program Amazon’s Climate Pledge Friendly. This label, which has more than 100,000 references, identifies products that meet sustainability standards and helps customers discover more sustainable items on the platform. An important issue for the company which intends to continue on this momentum. “Amazon Aware is another step in our commitment to test, learn, and innovate.“says Matt Taddy, vice-president of Amazon Private Brands. The parts are sold at affordable prices, between 17 and 56 euros.
A commitment to a more sustainable future
This year, Amazon Fashion has pulled out all the stops! On February 15, Core 10, the sportswear brand from Amazon has revealed its new collection, in which some clothes also benefited from the Climate Pledge Friendly label. “We are committed to creating programs that contribute to a more sustainable future “, explains on this subject Matt Taddy. The company is committed to becoming zero carbon by 2040, a goal it has already started working on by changing its delivery methods to greener means of transport. An initiative, which we hope will continue to evolve in the coming years. Because it must be remembered, Amazon is currently an online sales platform that is part of a very relative sustainability scheme, whose very principle of hyperconsumption is very incompatible with eco-responsibility. .