The French bank has concluded a partnership with the American giant Apple. From January 29, BNP Paribas Personal Finance, under his Cetelem brand, offers financing solutions to Apple products buyers.
It is a strategic alliance between a French commercial bank and a giant of American technology. This Wednesday, January 29, 2025, signed the start of a new friendship between BNP Paribas Personal Finance, under his Cetelem brand, and Apple. This strategic partnership will provide consumer credit solutions to Apple product buyers in France.
What does this alliance bring?
All BNP Paribas customers will be able to benefit from financing options for the purchase of Apple products, such as iphoneMac, iPad, Apple Watch or Apple Vision Pro. These options will be valid for any acquisition in a shop or on the Crocked Apple brand website.
The new friendship between BNP Paribas Personal Finance and Apple notably allows payment in several times at no cost on the official website of the American brand. It also includes the resumption of used Apple devices. Customers will be able to take advantage of discounts on their new purchases: an ideal offer while the latest iPhones reach disproportionate prices (almost € 1,000 for theiPhone 16).
Through a three -month promotional campaign, BNP Paribas will offer a zero rate loan up to 24 months for the purchase of an iPhone (only for the purchase of an iPhone, and not for other Apple products ). The interests of this loan will be taken care of by the American brand, which hopes to compensate for this cost by sales volumes.
The advantages offered by BNP Paribas with Apple seem to perfectly match the expectations of the French. France rose to third position on the European iPhone sales market, behind the United Kingdom and Germany. Solutions of consumer credit On Apple products can not be welcome, especially when we know that they are around € 1,200, against € 700 for other brands.
A strategic partnership for BNP Paribas
This is not the first time that BNP Paribas has joined forces with a tech company. Thanks to these Alliance strategies, the French Commerce Bank hopes to attract and retain new customers by offering them financing solutions adapted to their needs. In addition to possibly boosting Apple sales, BNP Paribas is strengthening its position on the consumer credit market.
“”We are delighted with this new offer, which demonstrates the capacity of BNP Paribas Personal Finance to create agile and innovative tailor -made solutions for its partners, associated with a high -end user experience, fully in line with consumer expectations, ” welcomes Franck Vignard Rosez, Managing Director of BNP Paribas Personal Finance France. “We are guided by the quality requirement and the excellence of customer service, and our teams are keen to respond to Apple customers in France.“”