Updated 07.16 | Published 07.08
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full screenCharli xcx, artist and creator of Bratsommar. Archive image. Photo: Evan Agostini/AP/TT
Here are all 32 words that made it onto this year’s new word list.
The words have been coined or become more common over the course of the year – and say something both about 2024 and what linguistic trends and patterns exist.
+ “Active club”
Club where right-wing extremists practice martial arts together.
+ “Duck curve”
A graph showing the relationship between the supply of electricity from solar energy and the demand for electricity. The two lines form a figure that resembles a duck.
+ “Avocado Scanner”
A device that shows the ripeness of an avocado.
+ “Children’s Torpedo”
Children who commit a serious crime on behalf of a criminal gang.
+ “Brat Summer”
Summer characterized by a carefree lifestyle with a focus on enjoyment and freedom.
+ “Coolcation”
Holidays spent in a place with a cooler climate.
+ “Demure”
Decent.
+ “Kite Drone”
Flame-throwing unmanned aerial vehicle used in combat.
+ “Double Club”
Sports club with elite activities for both ladies and gentlemen.
+ “Double Dip”
Reduction of the policy rate by 50 percentage points.
+ “Hostage Diplomacy”
Negotiation method where a state arbitrarily imprisons citizens of another state in order to use them in prisoner exchanges.
+ “Grish”
Appearance that means looking well-ordered.
+ “Green rubber”
Formerly unpunished woman who is hired by criminal networks.
+ “Looks maxing”
The effort to optimize one’s appearance using, for example, diet, exercise, skin care and surgery.
+ “Magdamoderate”
Former bourgeois voter who now votes for the Social Democrats, mainly due to reluctance to support a government base that includes the Sweden Democrats.
+ “Mittocracy”
Organizational form where power and resources are increasingly concentrated in the middle, above the core business and below top management.
+ “Quishing”
Fraud using QR codes.
+ “Rawdog”
Carrying out an activity without planning or distractions.
+ “Romance”
Genre in literature and film that combines romance and fantasy.
+ “Garbage Balloon”
Balloon that contains, for example, waste or faeces and that is used in a political conflict.
+ “Shadow Fleet”
Unregistered and uninsured vessels used to circumvent sanctions.
+ “Slop”
Low-quality content generated by AI.
+ “Soft girl”
Young woman who endorses values that are considered soft, such as beauty and family life, and who opts out of the career.
+ “Swiftie Dad”
Dad who, like his child, is a fan of Taylor Swift.
+ “Terian”
Human, above all a child, who dresses up and partly feels like an animal.
+”Tiktokify”
Make videos and other content more compelling and clickable.
+ “Girl’s New Year”
New start in connection with the arrival of autumn.
+ “Full length encryption”
Technology which means that only the sender and receiver can read a message in plain text.
+”Printer’s Apartment”
Temporary residence where a perpetrator can hide before and after the crime.
+ “Ultra-fast fashion”
Clothing and accessories created in a very fast and often unethical production cycle within the fashion industry.
+ “Umarell”
Elderly man who follows the construction in the public space on site.
+ “Friendship bench”
Deployed bench to encourage conversation between people, as part of countering mental illness.
Source: Språktidningen