FRENCH DAYS. There are only a few days left before the official launch of the French Days. Discover all the launch dates and the first promotions to expect for the event.
[Mis à jour le mardi 26 avril à 17h00] The French Days are coming back very soon. There are only a few days left to prepare for the promotion event that many consumers have been waiting for. The French Days will begin on Wednesday May 4 at 7 a.m.! You will find many promotions available throughout the duration of the event which will end on Monday 9 but next.
Many promotional products are expected during the French Days. During the last edition, the most popular product was an electric scooter. Are we going to find the latter again? What is certain is that the French Days are being prepared at many specialist retailers.
The French Days were launched alongside the famous Black-Friday, a major end-of-year commercial operation straight from the United States. For several years, some e-commerce professionals in France imagined a response to Black Friday. The operation was even pushed by the government since in January 2018, Delphine Gény-Stephann, Secretary of State to the Minister of Economy and Finance, called for a new commercial operation “Made in France”. The initiative will finally be launched in the spring of 2018, by several major French brands, with the aim of countering the giant Amazon. It has since been in the habit of being held at the end of April, and even enjoys a second edition during the fall. Taking the codes of Black Friday to adapt it to French habits, the French Days offer all kinds of promotions initiated by major players such as Fnac, Boulanger or CDiscount.
There are two editions of the French Days per year, one being held in the spring and the other at the end of the year. The first is usually held towards the end of April-beginning of May. The various organizers of the event formalized the launch of the French Days this Wednesday, May 4, 2022 at 7 a.m. with an end scheduled for Monday, May 9, 2022.
In view of the health context linked to the Covid-19 pandemic, the first edition for the year 2021 had been postponed and finally took place from May 27 to June 2, 2021. The second version of the French Days 2021 was, meanwhile, held from Friday, September 24 to Monday, September 27.
Six brands are behind the French Days: Boulanger, Fnac-Darty, Cdiscount, La Redoute, Rue du commerce and Showroomprivé. All of these brands naturally take part in these promotional offers, but they are generally not alone. Many other businesses and brands have already taken part in previous editions of the French Days. During the last editions, we could notably mention the participation of Electro Dépôt, Général d’Optique, Lyreco, and many other brands which generally take advantage of this to launch their own special operations in order to surf on the French Days effect.
The famous French brand specializing in cultural and high-tech products is obviously one of the participants in the French Days. This commercial campaign enables significant savings to be made on several references. During the last edition, Fnac notably offered great price reductions on several 4K televisions, smartphones, and tablets. But the palm of the most wanted product in 2021 finally went to a Xiaomi electric scooter. We will keep you informed about the different offers offered on Fnac’s official website.
A regular in promotional operations, the CDiscount site is one of the brands to have initiated the French Days movement. The brand is certainly the one that offered the most different products during the last edition. In particular, there were promotions on laptops, external batteries, household appliances and even a few video games. Like the other participants in the French Days, CDiscount should be back for the next edition to be held in 2022.
The French brand specializing in electronics and household appliances is also affected by the French Days. In mid-2021, Boulanger posted several very interesting promotions as part of this special French operation. There were notably several price reductions on voice assistants from Amazon and Google as well as some references of smartphones and connected objects. Boulanger should also be present for the next edition of the French Days 2022.
Although it also offers high-tech products including TVs, the Darty brand stands out from its competitors and partners in small and large household appliances. The firm is one of the leaders in this field by regularly offering the latest references available in terms of household appliances. It would therefore not be very surprising if Darty offered us this type of product again for the next edition. We can already expect to find refrigerators, ovens, or other appliances for the home.
Although the e-commerce giant is not directly a player in the French Days 2021, Amazon has a habit of displaying several great promotions on a whole bunch of products. These can very well benefit consumers who are looking for the best possible price, without necessarily being attached to the “French Days” operation itself. The American giant therefore offers its own offers, on the sidelines of the French operation.