True emblem of this annual charity event, the Telethon counter establishes in real time the amount of donations collected during these days of mobilization. But how does it work?
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How is it possible to precisely determine the amount raised when we know that events are taking place all over France? If you want all about the donation counter, this article should answer most of your questions!
The history of the donation counter
In addition to being a symbol, it is above all a device that also speeds up the donation process. By revealing the accumulated amount, the organizers are counting on the generosity of the French to increase it, again and again.
Completely digitized today, this has not always been the case. Indeed, during the first edition held in 1987, the 28-hour television marathon raised no less than 29.7 million euros (more than 175 million francs at the time). Not expecting such success, the producers ofemission had to add a ninth hand painted sign.
Concretely, how does this counter work?
Today there are three main ways to increase the Telethon counter:
- the promises made at 36 37;
- online donations on the official website;
- field events organized all over France.
To estimate the figure to appear on the counter, the organizers are based on these three data and for the last, it is a question of asking the organizers the receipts made by the traders or the associations during these moments of gathering.
The records recorded by this donation counter
Each year, new godfathers take on the role of ambassadors to communicate on the actions of the Telethon. Every December, as soon as the mobilization begins, the hope of a new record also begins.
The record never reached was recorded in 2006, while Gérard Jugnot and Thierry Lhermitte were the sponsors of this edition, with a total of … 106,696,532 €! It is the highest level that has never been equaled or surpassed.
Article produced in partnership with the Telethon
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