Alfa Romeo Türkiyebecame the world leader in growth rate. The company has serious sales figures in Turkey. reached.
The official statement from the company on this matter was as follows: “The Alfa Romeo brand closed the first six months of 2023 with record growth. These results confirmed the brand’s strategic plan focused on total quality, discipline and determination to achieve long-term goals. While Alfa Romeo sales worldwide increased by 57 percent compared to the first half of 2022, this rate reached 100 percent with strong and stable growth in Europe. The brand achieved excellent business results, with increases of 123 percent in France, 116 percent in Germany and 131 percent in Italy. Growth continued steadily in the Middle East and Africa region. The 173 percent increase in the region pointed to the continuation of the strong positive trend since 2022. In the Asian region, which is of strategic importance for Alfa Romeo, sales in the first half of the year were at a similar level to the same period of the previous year, while remarkable results were achieved in the Chinese market. While the number of Alfa Romeos registered to traffic in China in May increased by 94 percent compared to the same month of the previous year, a significant commercial success was achieved with the sales of the Giulia model increasing by 35 percent in the first six months. In line with its strategy of focusing on this region, the brand unveiled the new Giulia and new Stelvio models for the first time in China, while inaugurating the first Alfa Romeo dealership in Hong Kong.
YOU MAY BE INTERESTED
Attracting attention with the successful business results of the Alfa Romeo brand, the Turkish market became the world leader in its growth rate. In Turkey, Alfa Romeo sales increased 33 times and its market share increased 20 times. The compact SUV Tonale, which went on sale in our country in the last quarter of last year, had a significant impact on the brand’s record growth. Symbolizing the transformation of the Alfa Romeo brand into the era of electrification, Tonale stood out with its sporty identity, connectivity solutions, and technology level and was among the top five in the C-SUV segment by attracting great attention since its launch. The sales of the new Giulia, which offers the best performance values in its class in the luxury sporty sedan market, which went on sale in Turkey in March this year, and the Stelvio, the brand’s sporty SUV, tripled compared to last year.”
Mark CEO Jean-Philippe Imparato In his assessment of the first six months’ results, “These results prove the accuracy of the work of our entire team. We achieve our goals with great humility and self-sacrifice. The discipline we adopt while following our strategy comes from our desire to be a leader in terms of quality in the premium sector. The awards we have received prove this. Therefore, we continue to maintain our passion and determination with the aim of further improving the highly positive results we achieved in the first half of 2023.” he said.