Alfa Romeo CEO Jean-Philippe Imparato announced that his brand is being prepared for models that will sit above the Giulia and Stelvio.
With the formation of Stellantis, Alfa Romeo, which we expect to be revived, as in Lancia, has started to give the message that these expectations will come true with Tonale. Bringing Jean-Philippe Imparato, who draws attention with his work at Peugeot, to the head of the brand, which wants to attract a new user base with the compact SUV model positioned below the Stelvio, raises the expectations one level higher. On the Alfa front, where messages of a new design identity are given together with the Tonale, preparations to sell only electric vehicles continue as of 2027. With the clean slate brought by the new generation power unit, efforts to move the product range of Imparato to a completely different point began to appear. Announcing that his brand will play into higher segments in the coming period, the successful manager pointed to the place where important names such as BMW 7 Series are located as a target.
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about the process AutoWeekSpeaking to , Imparato underlines the importance of aiming higher by “opening the caliper a little bit” since they are one of the three brands positioned in the premium segment together with DS and Maserati under the umbrella of Stellantis. Emperor; “I want to explain this here for the first time. We have a desire to position ourselves as a global premium manufacturer alongside the history and awareness of our brand. For this reason, I want to implement an SUV model and sedan that will struggle higher. At this stage, it is a question mark on which formulas this will be formed.” he said. Within the scope of the brand’s 2027 plan, it is expected that the “STLA” platform will be used for these models, which also have the potential to be fully electric. With this platform, which can be preferred in three different sizes for different segments, Alfa Romeo needs to bring important weapons against names such as BMW i7 and Mercedes EQE-EQS.