Reinforcing its success with the contribution of Tonale, who symbolizes the transformation of the brand. Alfa Romeo11 times more than last year in the Turkish market grew up.
The statement made by Alfa Romeo on this subject was as follows: “Alfa Romeo continues its growth in Turkey. While the brand will grow 11 times in the first 8 months of 2023 in Turkey compared to last year; Tonale continues to be one of the 5 most preferred models in the Premium Compact SUV class.” The company had previously received a six-month evaluation, in which the following was stated: “The brand closed the first six months of 2023 with record growth. These results confirmed the brand’s strategic plan, focused on total quality, discipline and determination to achieve long-term goals. While Alfa Romeo sales worldwide increased by 57 percent compared to the first half of 2022, this rate reached 100 percent with strong and stable growth in Europe. The brand achieved excellent business results with increases of 123 percent in France, 116 percent in Germany and 131 percent in Italy. Growth continued steadily in the Middle East and Africa region. The 173 percent increase in the region indicated the continuity of the strong positive trend that has continued since 2022. In the Asian region, which is of strategic importance for the company, sales in the first half of the year followed a stable course at a similar level to the same period of the previous year, while remarkable results were achieved in the Chinese market. While the number of Alfa Romeos registered to traffic in China in May increased by 94 percent compared to the same month of the previous year, a significant commercial success was achieved with the sales of the Giulia model increasing by 35 percent in the first six months.
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The Turkish market, which attracted attention with the successful business results recorded by the Alfa Romeo brand, became the world leader in growth rate. Alfa Romeo sales in Turkey increased by 33 times and its market share by 20 times. The compact SUV Tonale, which went on sale in our country in the last quarter of last year, had a significant impact on the brand’s record growth. Symbolizing the transformation of the Alfa Romeo brand into the age of electrification, Tonale stood out with its sporty identity, connectivity solutions and technology level, and has attracted great attention since its launch, ranking among the top five in the C-SUV segment. “Sales of the new Giulia, which offers the best performance values in its class in the luxury sporty sedan market, and the brand’s sporty SUV, Stelvio, which went on sale in Turkey in March this year, have tripled compared to last year.”