Alexa+: “She knows almost everything about your life”, should we buy Amazon’s new AI?

Announced at a special conference on February 26, 2025, Alexa+ did not go unnoticed. The new version of Amazon’s AI was finally presented to the whole world, not without a certain euphoria.

In the race for artificial intelligence, the Multinational Amazon seemed to say the least silent, if not invisible. The conference dedicated to the presentation of Alexa+ on February 26, 2025 in new York However, has changed the situation. By sketching the contours and the features of its new IA tool, Jeff Bezos’ company has left no one indifferent. Between excitement and admiration, Amazon is definitively fought in the artificial intelligence market.

A multi-tasin IA tool that is unanimous

Like Chatgpt or Gemini, Alexa+ presents itself as a chatbot with which it will be possible to discuss and exchange its ideas. The features are such that the new Amazon gadget can both be “Your new concierge, sous-chef, house manager and assistant”.

Alexa+ is a multitasking chatbot whose intelligence has been pushed to its climax. Capable of helping you on a daily basis, Amazon’s IA tool will have a real intelligence as well as a unique personality, which will strengthen over exchanges with its user.

More than a robot devoid of emotions, Alexa+ wants to be your everyday friend: ” The new Alexa knows almost everything about your life: your agenda, the operation of your connected houseyour preferences, the models of devices you use, the people that are dear to you and the entertainment you like the most “, Specifies Amazon.

In order to know its user at best, Alexa+ will not hesitate to monitor your various actions and gestures on the various applications held by Amazon. She will thus know what purchases you make on the official website of the brand, which programs you look at the premium, which songs you prefer to listen to on music … etc …

A “total rechitecture” by Alexa

Although new and unprecedented, Alexa+ is actually only Alexa’s overhaul, Amazon’s virtual assistant unveiled for the very first time in 2014. Already qualified as “intelligent”, he could chat with its user, play music, answer questions and control connected domestic devices. Features found in Alexa+, better.

In reality, Alexa+ is planned to be even more intelligent than her big sister, thanks to a “Total rechitecture”of the system. The new Amazon IA tool will notably be able to manage your schedule, by monitoring the availability of tickets for a concert, providing for an event in your agenda, planning a vacation … Unsurprisingly, it will also manage your relationship with others, since it can send messages or emails.

Alexa+ can even understand emotions in your voice: an innovation that raises the capacities held by simple robots. Discussing with a chatbot will never have been as simple as with Alexa+, Amazon promising fluid conversations. The user can afford to speak normally and remain evasive, since Alexa+ will still understand what is expected of her.

When can we enjoy Alexa+, and at what price?

Note that if Apple Intelligence has experienced many turbulence with European regulations on AI, Alexa+ should not meet any complications. It remains to be seen whether Europeans will be confident towards the new product of Jeff Bezoswhich will be able to monitor your web browsing and your activities in real life to perfect its personality as well as its efficiency.

Comments that abound on the internet seem fairly laudatory:“Enfiiiinn”, “Aa looks incredible! “,” The future of technology is crazy. I would never have thought that Amazon could announce Alexa+”. The reliability of Amazon’s new AI, which still remains uncertain, does not seem to be at the center of concerns.

Alexa+ in France, it will not be for right now! Amazon’s next IA tool will be exclusively deployed in the United States, at least first. The chatbot would not arrive in the rest of the world, including France, at the end of the year, according to BFM Business. A delay to say the least, which reflects the desire to do Amazon well.