Tiktok has become one of the world’s most popular apps and has over three million users in Sweden alone.
One who usually posts posts on the app is 17-year-old Ailie Li Granström, where her clips stand out from the crowd when she usually makes it dressed in colt.
– I always feel really nice in Kold and know that others do too. For me, there is no direct trend to have coal but something that is natural to me, she says.
“Never feel alone”
Ailie Li says that one of the driving forces behind publishing videos is that more Sami people should be seen in the media, something she lacked in her upbringing.
– I felt very lonely as a kid, that you didn’t see so much of the Sami culture in the media. I think it is very important to show it and that is what is good with social media, that you see so many people and never feel alone, she says.
In the comment fields, the reactions are often overwhelmingly positive, but there are also racist and hateful comments.
– Most of what I treat is positive comments from other Sami and indigenous peoples, but then there are also people who say bad things and you almost have to be prepared to handle. I usually try to just clear, I can’t cope with the negative energy, she says.