(Finance) – The Italian SMEs they are demonstrating a strong interest in integrating artificial intelligence into their digital marketing. However, most of these companies does not have the necessary data to immediately adopt this innovative technology. This is what emerges from an analysis conducted by Traction on 20 projects made in the last 6 months with the proprietary platform of CRM with AutoCust artificial intelligence.
The digital company has estimated that this happens in 70% of cases, with implications on implementation times. The construction of a solid data infrastructure is in fact the basis for a good functioning of the technology.
Not only is data necessary for AI to work, but for the technology to be effective it is important that they are of good quality. According to Traction’s analysis, in the majority of SMEs that are approaching artificial intelligence, data is not available. In other situations, data is incomplete, that is, lacking essential information, or disorganized, that is, it contains errors, duplicates or useless information.
Another problem concerns the lack of automation. In fact, many companies still rely on manual processes for data collection and management, facing inefficiencies and human errors.
“Most of the companies we have worked with in recent months underestimated the importance of data for artificial intelligence. The situation, however, is evolving rapidly. The level of awareness is growing day by day. Our commitment – declared the CEO of Traction Pier Francesco Geraci – is to lead even small and medium-sized companies towards a significant change”.