AI Act: is the European regulation really a competitive disadvantage for companies?

Lombardy more than one worker in three fears losing their

(Finance) – In light of the agreement between Commission, Council and European Parliament last December, Europe is working to definitively approve the first Regulation entirely dedicated to AI. The challenges related to the standardization of a relatively young discipline like artificial intelligence are many, but for the moment they focus on copyright It is on legitimate processing of large amounts of data necessary to train them.

PwC Italy started a series of meetings precisely to encourage dialogue between companies and decision makers during these two years that anticipate the entry into force of the AI ​​Act.

Consistent with this vision, according to Giovanni Andrea ToselliPresident and CEO of PwC Italia, the ruling class of this country must evaluate your own carefully propensity to change: “We see a risk that increases proportionally based on the speed of change itself, so in this moment in which the way of working is changing very quickly, I believe that everything can be distilled on the concept of working to reduce the impacts of resistance to change, which is a human fact. We all must keep an open mind and think outside of the boxto try to find ways to accelerate as much as possible and keep up.”

The main doubt is related to competitive disadvantage that too strict regulations could impose on European companies, compared to other more permissive ecosystems, as they partly are United States and it is absolutely there China. On the other hand, a complete one deregulation of data management could open absolutely worrying scenarios.

Second Andrea Lensi OrlandiLegal Partner NewLaw PwC TLS Lawyers and Accountants, it is also important to take into account the perspective from which the competition problem: “As Brando Benifei (AI Act Rapporteur at the European Parliament, member of the Commission for the Internal Market and Consumer Protection, PD. ed.) underlined, in reality it does not apply only to European companies, but also to all companies intending to do business in the European market and, not wanting to give up this market share, they will also have to comply with this provision. So we can say that the playing field is leveled for everyone. But Benifei also underlined that the issue of competition is not the real one in this regulation, which is instead about large aggregations of data on which artificial intelligence can work.”

So if it is true that a European standardization on data processing is necessaryand it is equally necessary that these regulations are constantly evolving and updated, it is also true and tangible institutional responsibility, and not only, to protect this data. Cybersecurity is therefore an essential element in the AI ​​ecosystem, which must progress hand in hand with technology and regulation. This is the main issue he highlighted Bruno FrattasiPrefect and Director General of the National Cybersecurity Agency: “La IT security cannot be considered separate from a value and ethical aspect. In fact, an imbalance can be created between the power of the developers and the value chain, i.e. the companies that are wrapped in these systems, which need to have all the possible information on the structure of the software, in order to fully understand all its potential, according to a principle of fairness and transparency which must naturally govern the development of this system”.

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